IKEA 360 Campaign

Actually, it’s ikea

People are often surprised by IKEA’s quality, given their low price point. But the truth is, IKEA is just as stylish and high quality as a lot of designer furniture — only at a fraction of the price tag.

So we created a series of spots disguised as luxury brand ads — from a dreamy perfume ad, to a warm, dramatic spirits ad, to even a sleek fashion ad — before revealing they were actually for IKEA. Proving  to Canadians that IKEA can blend seamlessly into any space.

CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCDs: Robbie Percy, Caroline Friesen
CDs: Geoff Baillie, Zachary Bautista
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro
Client: IKEA Canada