spec: MACALLAN SCOTCH

A Sip of Authenticity

To get more women drinking scotch, Macallan is lifting the veil to reveal the beauty in authenticity.

Scotch is unique in the world of spirits: it's often enjoyed straight—celebrated for its pure, unaltered essence. Just like Pam Anderson without makeup; authenticity stands at the core of the appeal.

Anderson is lifting the veil and taking a sip of authenticity, inviting people to do the same by taking a sip and taking it off… their makeup, that is.

Our influencer-driven series, "Lift the Veil," will feature creators enjoying Macallan Scotch while getting “unready,” removing the façade that conforms to societal standards.