21GRAMS & Spotify - D&AD Brief

EYE PAUSE

With 50% of the world set to have myopia due to rising screen times, it is integral that we get Gen Z to get outside and develop healthy eye habits. 

Gen Z thrives on easter egg content because they love uncovering more about their favourites. That’s why they are the fastest-growing generation of podcast listeners; they love diving in deep. 

21GRAMS partnered with Spotify to create the first easter egg podcast listening experience that protects Gen Z’s eyes by getting them outside.