21GRAMS & Spotify - D&AD Brief
EYE PAUSE
With 50% of the world set to have myopia due to rising screen times, it is integral that we get Gen Z to get outside and develop healthy eye habits.
Gen Z thrives on easter egg content because they love uncovering more about their favourites. That’s why they are the fastest-growing generation of podcast listeners; they love diving in deep.
21GRAMS partnered with Spotify to create the first easter egg podcast listening experience that protects Gen Z’s eyes by getting them outside.
AWARDS:
applied arts award - entire campaign | 2024
Creative conscience award | 2024
Art Director: Chloe Shapiro
Copywriter: Rachel Taylor