MIX & MASHUP

Millennials and Gen X's music tastes were forming during the golden age of mashups. (1990-2009)

To spark musical rediscovery for 30+ year olds, Spotify will tap into the nostalgia of mashups, blending old & new artists using AI.

Spotify is mashing up the unexpected, fusing the creativity of Banksy and Vincent Van Gogh and the iconic skylines of New York and European cities.