Fanta - Young Ones Brief
SPILL YOUR GUILT
When we’re younger, pleasures are never guilty.
However, as we get older, we start receiving judgments, whether it’s about our favorite band or favorite soda, and are forced to hide what we love.
Fanta wanted teens to be proud of their wants, no matter their age, so they got Gen Z to champion their guilty pleasures by confessing them.
Awards: Young Ones Shortlist - Round 2
Art Director: Chloe Shapiro
Copywriter: Rachel Taylor
FANTA UNCAPS GEN z'S GUILT BY BROADCASTING THEIR CONFESSIONS TO THE STREETS.
